Project Overview:
The Sharif Advertising Company Branding & Art Direction project aims to create a comprehensive and cohesive brand identity for the company, reflecting its commitment to excellence, innovation, and creativity in the field of advertising and printing services. The project will encompass the development of a new logo, color palette, typography, art direction, and brand voice, as well as the creation of print materials and advertising campaigns that showcase the company's expertise and capabilities.
Project Timeline:
Date : 21/11/2022
- Logo design: 6 hours
- Color Palette & Typography Selection: 1 day
- Art Direction & Brand Voice Guidelines: 1 day
- Print Materials Design: 2 hours
- Advertising Campaign Development: 3 days
- Logo design: 6 hours
- Color Palette & Typography Selection: 1 day
- Art Direction & Brand Voice Guidelines: 1 day
- Print Materials Design: 2 hours
- Advertising Campaign Development: 3 days
Project Goals:
- Develop a strong and memorable brand identity for Sharif Advertising Company that reflects its values and vision.
- Establish consistent visual and verbal brand elements to ensure a cohesive and professional brand presence.
- Position Sharif Advertising Company as a leading provider of high-quality printing and advertisement solutions
Project Team:
- Creative Director, Illustration & Graphic Designer : Zakaryia Bzizi
- Creative Director, Illustration & Graphic Designer : Zakaryia Bzizi
Logo:
- The logo is a bold, capitalized "SH" within a hexagon.
- The Hexagon Resembles the 6 core pillars of the company which are :
Art , graphic design , printing , quality , clients & reputation
- The logo should always be displayed in its original form and should not be altered or distorted in any way.
- The logo should be used consistently across all marketing materials, with clear space around it to ensure visibility and impact.
- The logo should always be displayed in its original form and should not be altered or distorted in any way.
- The logo should be used consistently across all marketing materials, with clear space around it to ensure visibility and impact.
Color Palette:
Orange Yellow (#fdba12 ) Black (#0000000) and White (#FFFFFF).
the choice of an orange-yellow color for the logo of Sharif Printing & Advertisement Company can be strategic for several reasons:
1. Attention-Grabbing: Orange-yellow is a vibrant and attention-grabbing color that can help the logo stand out and make a strong visual impact. This can be particularly beneficial in the competitive and visually saturated advertising industry.
2. Creativity and Innovation: Orange-yellow is often associated with creativity, innovation, and energy. Using this color in the logo can convey the company's commitment to fresh ideas, originality, and dynamic solutions in the printing and advertising space.
3. Warmth and Approachability: The color orange-yellow is often perceived as warm, friendly, and approachable. This can help create a welcoming and positive impression of the brand, fostering a sense of trust and openness with clients and customers.
4. Brand Differentiation: In a sea of logos that predominantly use blue, red, or green, an orange-yellow logo can help the company stand out and differentiate itself from competitors, making it more memorable to potential clients.
Overall, the choice of an orange-yellow color complimented by simple black & white for the logo can be a strategic way to convey the brand's personality, values, and aspirations while making a bold statement in the market.
